Leadership & Vision
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Ayoub Hamdouni
CEO & Founder · French-Tunisian Entrepreneur
Ayoub Hamdouni bridges two worlds with precision. Trained in finance and forged in over a decade of experience within international industrial groups in France, he returned to Tunisia with a singular vision: to transform a traditional aromatic plant operation into a world-class export business.
The result is Herbs Vitality, a company that combines the deep local roots of 35 years of expertise with the financial discipline, operational efficiency, and global commercial intelligence of a modern export enterprise.
"Our mission is to deliver the finest of what Tunisian soil offers, with the traceability, reliability, and professionalism that global industries demand."
Former Finance Professional, France
International Industrial Experience
Export Strategy & Business Development
French-Tunisian Dual Background